MAKING SENSE OF THE WORLD OF DATA

Already Confucius knew:

Show me, and I may remember. Involve me, and I will understand.

This is more relevant now than ever. In an age where the world’s audience is at your fingertips and people communicate on countless channels, the amount of available data literally explodes – calling for solutions that enable active engagement with data.

At Augmented Intelligence Institute we believe that leveraging the world of data asks for a combination of mind and machine. That’s why we are building Augmento – a platform that utilises external data and merges artificial intelligence with methods from social science to evaluate emerging technologies and consumer trends. The outcome: Interactive insights that help organisations make better decisions, inform innovation and make products that society needs.

DATA CAN BE MORE HUMAN THAN YOU THINK

Recently one of our users was interested in how the future of Point-of-Sale (PoS) technologies will look like. A cornerstone of our research was the analysis of over two million restaurant reviews. First, we identified the reviews that include references to payment processes. This way we could zoom into the moment of when someone actually pays at a restaurant. Then we identified patterns across this condensed dataset and applied sentiment analysis. The surprising insight: Many customers complained about lack of eye-contact of the staff. A clear indication for PoS makers to take into account the importance of human interaction. Also, we could find out in which kind of restaurant automated payments outperformed human interaction and vice versa.

Such insights are just the beginning. We see many possible applications for our technology: ranging from supporting strategic decision making to inspiring design thinking processes.

We will keep on exploring. We came to grow.

visit us: augmento.ai

MAKING SENSE OF THE WORLD OF DATA
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