At Go Grow we know how important it is for your startup to have the best possible resources for every stage of your business’s growth. So we have chosen the following key areas and selected what we feel will be valuable knowledge for you.
Resources contain scholarly articles and books by experts, reputable websites, useful blogs and videos of high standard, online tools and guidelines.
Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growth hacking refers to a set of both conventional and unconventional marketing experiments that lead to growth of a business.
Bowles, M. (2012). The Business of Hacking and Birth of an Industry. Bell Labs Technical Journal, Vol.17(3)
Chandrashekhar, U. & Nelson, S. (2012). Delivering network assurance through secure and reliable solutions. Bell Labs Technical Journal, Vol.17(3)
Casanova, J. & Casanova, J. (2013). Growth hacking, A how to guide on becoming a growth hacker. Miami: Csnv Books.
McClure, D. (2012). Startup Metrics for Pirates.
A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leading firms, products and alliances. The term was defined and phenomenon analyzed by Clayton M. Christensen beginning in 1995.
Bower, J. L. & Christensen, C. M. (1995). Disruptive Technologies: Catching the Wave. Harvard Business Review, 73. No. 1
Christensen, C. M. (2008). Reinventing Your Business Model. Harvard Business Review, 50.
Christensen, C. M., Raynor, M. A., McDonald, R. (December 2015). What Is Disruptive Innovation? Harvard Business Review.
Christensen, C. M. (2003). The innovator’s dilemma: When new technologies cause great firms to fail. Boston, Mass: Harvard Business School Press.
Christensen, C. M., & Raynor, M. E. (2013). The innovator’s solution: Creating and sustaining successful growth. Boston, Massachusetts: Harvard Business Review Press.
Peer-reviewed chapter on Disruptive Innovation by Clayton Christensen with public commentaries
The central hypothesis of the lean startup methodology is that if startup companies invest their time into iteratively building products or services to meet the needs of early customers, they can reduce the market risks and sidestep the need for large amounts of initial project funding and expensive product launches and failures.
A minimum viable product (MVP) is the version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort (similar to a pilot experiment).
Having a customer focus is usually a strong contributor to the overall success of a business and involves ensuring that all aspects of the company put its customers’ satisfaction first.
Go-to-market or go-to-market strategy is the plan of an organization, utilizing their inside and outside resources (e.g. sales force and distributors), to deliver their unique value proposition to customers and achieve competitive advantage.
Friedman, L. G. (2002). Go To Market Strategy. Burlington: Elsevier.
Rangan, V.K. (2006). Transforming your go-to-market strategy: the three disciplines of channel management.
Piercy, N. (2009). Market-led strategic change: Transforming the process of going to market. Oxford: Butterworth-Heinemann.
“Coming together is a beginning; keeping together is progress; working together is success.”
– Henry Ford
Porter-O’Grady, T. et al (2006). Constructing a Team Model, Creating a Foundation for Evidence-based Teams. Nurseing Administration Quarterly Vol. 30, No. 3
Laurent, S. (2006). Managing creative projects: An empirical synthesis of activities.International Journal of Project Management , 24
Kets, V. M. F. R. (2013). The Hedgehog Effect: The Secrets of Building High Performance Teams. San Francisco: Jossey-Bass.
Different scenarios for financing in the startup stage of a firm – Venture capital financing, Crowdfunding, Angel investment and Bootstrapping.
Davila, A., & Foster, G. (January). Venture capital financing and the growth of startup firms. Journal of Business Venturing, 18, 6, 689-708.
Elitzur, R., & Gavious, A. (2003). Contracting, signaling, and moral hazard: A model of entrepreneurs, “angels”, and venture capitalists. Journal of Business Venturing, 18, 6, 709-725.
Chang, S. J. (2004). Venture capital financing, strategic alliances, and the initial public offerings of internet startups. Journal of Business Venturing, 19, 5, 2004.
Feld, B., Mendelson, J., & Costolo, D. (2013). Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist, 2nd Edit. John Wiley & Sons.
Gianforte, G., & Gibson, M. (2005). Bootstrapping your business: Start and grow a successful company with almost no money. Avon, Mass: Adams Media.
Benefit from a selection of articles and books on leadership and expand and redefine your leadership skills.
Amabile, T. A., & Khaire, M. (October 2008). Creativity and the role of the leader. Boston, MA: Harvard Business School Publishing.101-109
Goffee, R., & Jones, G. (September-October 2000). Why Should Anyone be Led by You? Harvard Business Review. 63-70
Hill,L., Brandeau, G., Truelove, E., & Lineback, K. (June 2014). Collective Genius. Harvard Business Review.
Kelley, R. (November 1988). In Praise of Followers. Harvard Business Review. 142-148
Simon, L. (2006). Managing creative projects: An empirical synthesis of activities. International Journal of Project Management 24, 2: 116-126
Waldroop, J. & Butler, T. (September 2000). Managing Away Bad Habits. Harvard Business Review.
Hackman, J. R. (2002). Leading teams: Setting the stage for great performances. Boston, Mass: Harvard Business School Press.
Boynton, A. C., & Fischer, B. (2005). Virtuoso teams: Lessons from teams that changed their worlds. Harlow, England: FT Prentice Hall.
The creation of products with new or different characteristics that offer new or additional benefits to the customer. Product development may involve modification of an existing product or its presentation, or formulation of an entirely new product that satisfies a newly defined customer want or market niche.
Barczak, G., & Kahn, K. B. (May 01, 2012). Identifying new product development best practice. Business Horizons, 55, 3, 293-305.
Verganti, R. (1999). Planned flexibility, linking anticipation and reaction in product development projects. Journal of product innovation management, vol. 16, no. 4
Blanks, S. (2005). The Four Steps to get to the Epiphany.
Cagan, M. (2008). Inspired: How to create products customers love. Sunnyvale, California: SVPG Press.
Merholz, P., & Adaptive Path (Firm). (2008). Subject to change: Creating great products and services for an uncertain world. Sebastopol, Calif: O’Reilly Media.
Verganti, R. (2009). Design-driven innovation: Changing the rules of competition by radically innovating what things mean. Boston, Mass: Harvard Business Press.
Acquire an essential marketing toolbox, covering themes of Viral Marketing, Content Marketing, Search Engine Marketing and Optimization, Email Marketing and more.
Jutkowitz, A. (2014). The Content Marketing Revolution. Harvard Business Review.
Westergaard, N. (2016). Your Content Marketing Strategy Doesn’t Have to Be Complicated. Harvard Business Review.
Beel, J., Gipp, B., & Eilde, E. (January 06, 2010). Academic Search Engine Optimization ( ASEO): Optimizing Scholarly Literature for Google Scholar & Co. Journal of Scholarly Publishing, 41, 2, 176-190.
Startup Marketing – The Essential list of Startup Marketing Resources
Entrepreneur – Viral Marketing
Entrepreneur – 7 Creative Strategies for Marketing Your Startup on a Tight Budget by Matthew Toren
Smart Insights – The 11 step startup launch marketing plan
Vero – The Ultimate Guide To Successful Email Marketing by Chris Hexton
Litmus blog – Email Marketing Blog
Gregory Ciotti – A Not-So-Brief Guide to Better Content Marketing
Practical Ecommerce – The Six Simple Principles of Viral Marketing by Dr. Ralph F. Wilson
Startup Marketing – A blog about unlocking startup growth by Sean Ellis
Backlinko – 21 Actionable SEO Techniques You Can Use Right Now by Brian Dean
Building the Marketing Plan: A Blueprint for Start-ups by Ilya Mirman
BuzzStream – How to Pitch: Outreach Tips from Journalists by Kevin Raposo
Trakio Blog – This Is How We Got Coverage From The Next Web & Venture Beat by Liam Gooding
First Round Review – Why Most Startups Don’t ‘Get’ Press
500 – PR For Startups: The Art of the Press Release in 7 Steps
CIO – 10 low-cost PR strategies for startups and small businesses by Jennifer Lonoff Schiff
Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory.
A pitch typically takes the form of an entrepreneur or group of entrepreneurs presenting or describing their ideas to prospective investors. An elevator pitch is simply a very short pitch that distils the idea into a short summary that takes only as long as a short elevator ride.
Soorjoo, M. (2012). Here’s the pitch: How to pitch your business to anyone, get funded and win clients. Hoboken, N.J: John Wiley.
Best Engaging Communities – How to Present Your Traction Slide in Your Overview Deck, with 7 Samples by Mukund Mohan
The Pitch Clinic – How to Demonstrate Traction in Your Investor Pitch (and Why You Nedd it)by Martin Soorjoo
Bplans – Delivering a Winning Business Plan Pitch by Alan Gleeson