In the field of beauty and hair care, what we put into our bodies is just as important as what we rub into it. With the knowledge we have and based on clinical trials in cooperation with nutritionists and pharmacists from England and Denmark, we have developed a nourishing range of products for men and women who want longer, stronger, and healthier hair. HairLust is divided into two categories, which consist of food supplements and hair care products, ensuring optimal inner and outer care for the hair. We develop only natural products that have been developed specifically for the needs of the Scandinavians’ lifestyle and hair. Our products are carefully developed, and ingredients dosed and composed in such a way that each ingredient works in the best way possible and thereby creating synergy effects.

The two founders behind the company have got prior experience in B2C e-commerce within the beauty and health industry across Europe but primarily in the Nordics.


HairLust encapsulates a new generation of food supplements and hair care products with its focus on hair growth and appealing visual identity, which can best be described as being of a modern, presentable, and ‘shareable’, yet professional, appearance. We aim to break with the traditional, taboo attitude towards food supplements, especially among young women. We do so by making old fashioned products attractive and ordinary for everyone. You don’t have to suffer from anything in order to take food supplements, and who doesn’t want healthier, longer and more beautiful hair?


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