Incorporating triple bottom up approach as a business model

After several visits in the tea growing districts in Nepal and seeing the situation which tea workers and farmers have to face I became committed to the vision which gave my business meaning beyond the income. I was certain about the brand which should increase the awareness about the premium tea from Nepal, make positive impact on the environment, while creating a value for people who are involved in tea growing, plucking and manufacturing.

Importing tea directly from the tea producers allow us to be in complete control of our supply chain from tea maker to consumer. From a tea maker end the direct trade model ensures better prices for their hard labor as they no longer need to sell their product by going through brokers or wholesalers.

In addition to direct trade I took into consideration the means to make positive impact on the environment by selecting the right packing. Tea is the second most consumed beverage on the planet next to water. Due to high consumption, tea companies worldwide create an enormous impact on the environment with their packaging. Environmental issues related with paper, plastic and iron production in the tea packaging were the second challenge to approach responsibly. Therefore, I devoted to pack part of our tea in wild crafted, handmade and sustainably sourced Bamboo tubes and Lokta Paper bags.

By using bamboo and Lokta as our packaging material, neither the forest is destroyed, nor is harm done to the fragile forest ecology. It is very unique material in the packaging industry. The hand production of it gives a source of income to paper crafting families and village communities in Nepal and China.

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The Bamboo forest- the source of our sustainable packaging

Lastly, to create an even bigger impact on rural farmers we established Tealure Farmers’ Cooperative in Nepal. The cooperative provides small loans for the farmers interested in starting their own income generating activities. This undoubtedly creates life-changing opportunities for the Nepalese farmers. Furthermore, repaid loans will return to the same pool while ongoing transfers from our profits will increase the reach of our Cooperative.

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Tomato production supported by Tealure Farmers’ Cooperative is ready for harvest.

We live in a time where business has the resources and the ability to eradicate poverty. I believe that socially responsible business is in the best position as the greatest impact of poverty is economic.

Ernestas Klevas, ernestas@tealure.dk

Incorporating triple bottom up approach as a business model
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